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Seoul | Beijing | London

BabyCare Rebrand

‍BX Design

Packaging

Client:

BabyCare

Year:

2020

Creative Directors: Daniel Kim, Tyodi Hyojin Lee
Designers: Tyodi Hyojin Lee, Eunhee Kim

BabyCare exudes a chic and captivating appeal, resonating with young housewives in their early 20s and 30s, who seek similar aesthetic preferences. This brand is devoted to upholding exceptional aesthetic standards for children, nurturing their artistic development while ensuring their well-being through premium, safe products. We've developed a modern and sophisticated brand identity that shatters the conventional norms prevalent in the parent brand market, unwaveringly committed to its creative direction, setting it apart from other brands in the industry.

Full Case Study

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