Crazy Dog
2021
Crazy Dog proudly holds the distinction of being China's premier pet food brand. In our quest to address the challenges posed by traditional package systems, we took a fresh approach by directly translating the functional features of the dog food into flat graphic elements applied to the packaging design. Additionally, we conducted visual and packaging material gradation for three different product grades and various categories. This innovative design has given the new Crazy Dog brand a unique and refined identity, featuring intuitive graphics and a vibrant array of primary colors that perfectly complement our motto, 'Crazy for every moment with you'.
