FIX-XIR Art Toy

We were  commissioned by the fashion brand, FIX NOTHING, to design an art toy embodying their unique essence. FIX NOTHING is renowned for its relentless pursuit of novelty, embracing diverse thoughts and emotions without constraint. Building upon this vision, we conceptualized FIX-XIR, a captivating character void of a face, thereby representing boundless possibilities of emotions and expressions. With this central idea, we've developed a visual identity, art toy and beautiful packaging. seamlessly bringing the brand story to life.