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Sunbs

Brand Strategy

‍BX Design

Packaging

Client:

LUXI Bio-tech

Year:

2021

Creative Director: Daniel Kim
Strategist: Sunyoung Park
BX Designer: Eunhee Kim

Sunbs is a dynamic skin care brand that radiates youthful vitality, catering specifically to the Young Generation with an open-minded approach to embracing life to the fullest. The brand offers a liberating product experience that anyone can enjoy without any harsh side effects, placing a strong emphasis on using patented raw materials and natural ingredients. In order to capture the free-spirited essence of the MZ generation, known for expressing their unique personalities, we've developed a brand identity with a minimalist approach to skincare imagery, highlighting product functions and raw materials through a distinctively simple and engaging layout.

Full Case Study

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